Europe, Middle East And Africa Sports Nutrition Industry Overview
The Europe, Middle East, and Africa sports nutrition market size was valued at USD 3.1 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.9% from 2022 to 2030.
As opposed to earlier, when sports nutrition was targeted towards athletes, it has now become an everyday product for a wider consumer base across populations. Increasing awareness of overall health and well-being and an increase in diversification of products to cater to a wider consumer base by key players are key factors driving the market growth.
The increasing prevalence of lifestyle diseases such as obesity and diabetes can be managed through health and nutrition products. Currently, available products in the market cater to consumers with a myriad of health needs such as cardiovascular diseases. In the post-pandemic period, the general awareness and concern towards health has increased. The market was affected adversely during the pandemic due to disruption in supply chain logistics all over the world, but the market is expected to pick up rapidly during the forecast years.
Gather more insights about the market drivers, restrains and growth of the Europe, Middle East And Africa Sports Nutrition Market
The population’s shift toward a more sedentary and unhealthier lifestyle has increased the susceptibility toward chronic diseases such as cardiovascular diseases, diabetes, obesity, and cancer. The awareness of the population about the need to stay healthy and maintain an overall sense of well-being has been on the rise since the pandemic.
Fitness has now become a major part of the population’s lifestyle; health and fitness products are not just for professional athletes but for the general population as well, as a measure to maintain health and prevent diseases. This has been a key factor responsible for the growth of this market. According to SNE, about 45% of Europeans indulge in intense sports activities, once a week.
A sense of physical and mental fitness has become more important than ever, in light of events faced by the consumers during the pandemic. To achieve their fitness goals, consumers are continually looking for healthy and effective fitness products. Players in the market are continuing to meet demands by expanding their product portfolios as per the public’s taste and preferences, which is resulting in the growth of the sports nutrition market.
Sports nutrition earlier was a niche market but has exploded in recent years, as fitness has become the focus for consumers. Products catering to vegan consumers have been increasing as there has been a paradigm shift in the demand for the same. Consumers prefer halal-certified products, which have also been catered to, as a lot of current products in the sports nutrition market are certified as such.
With the increase in the number of consumers adopting a healthy lifestyle, preferences have been varied; for e.g., many consumers prefer sports drinks and protein shakes with no added sugar, while some prefer natural sweeteners. Many sports nutrition companies collaborate with fitness enthusiasts and fitness influencers as a means to increase their reach, which acts as a growth factor for the market.
Europe’s sports nutrition industry has been under the regulation of the European Specialist Sports Nutrition Alliance (ESSNA) since 2003, which acts as a conclave for law and enforcement agencies overseeing proper buying, selling, and ease of availability of products in the market. In the APAC region, the regulatory authorities are going to announce new regulations regarding the dietary supplement industry, which may have a positive impact on the market.
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Key Companies profiled:
Some prominent players in the Europe, Middle East And Africa sports nutrition market include
- Herbalife International of America, Inc.
- Biovea
- Clif Bar
- Glanbia PLC
- Abbott Nutrition
- GNC Holdings, Inc.
- Ultimate Nutrition, Inc.
- NOW Foods
- com
- SPORT MAX.
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